Rack Up More Business
Rack cards are a valuable marketing tool for ANY business and a good mix in your marketing strategy. They’re less expensive than a brochure, yet there’s ample room for images, product or service information and most important, your contact information.
Rack cards are portable and sturdy. They can serve as a detailed business card of sorts. You can display them in your place of business, take them with you when you meet with your customers or display them at trade shows.
Show off your business in full color with this cost-effective tool whether you’re a one man band or a large corporation.
Tuesday, February 23, 2010
Friday, February 5, 2010
February 5 twenty ten
Hope you are enjoying our new website! It is loaded with new stuff. You can also follow us on Twitter and Facebook!
We are just about ready to release the latest Sullivan County Catskills Travel Guide to press. The theme this year is "Getaway." With more people traveling by car during this struggling economy, there is still magic in the mountains and we will be working closely with the Visitor's Association to promote our county and all its wonder....all year long. We are developing rack card layouts and will be able to offer economies of scale when multiple members go on press at the same time.
Stayed tuned as we are putting together some packages and special discounts that will make it more affordable than ever to get your brand out there and drive YOUR business. It's all about working together, helping each other save and still helping each other grow!
Shoot us an email, give us a call, we will gladly do whatever it takes to speak with you about how we can help you grow your business!
Have a great weekend all!
We are just about ready to release the latest Sullivan County Catskills Travel Guide to press. The theme this year is "Getaway." With more people traveling by car during this struggling economy, there is still magic in the mountains and we will be working closely with the Visitor's Association to promote our county and all its wonder....all year long. We are developing rack card layouts and will be able to offer economies of scale when multiple members go on press at the same time.
Stayed tuned as we are putting together some packages and special discounts that will make it more affordable than ever to get your brand out there and drive YOUR business. It's all about working together, helping each other save and still helping each other grow!
Shoot us an email, give us a call, we will gladly do whatever it takes to speak with you about how we can help you grow your business!
Have a great weekend all!
Monday, January 18, 2010
January 18 twenty ten
OK...now I have pretty much gotten my email under control...adjusted the spam filter, unsubscribed and did every other geek speak thing I could think of. My "inbox" is far more manageable!
Now that I have all of this extra time another thing I noticed was...I am getting less "snail mail"! As a matter of fact I just complained to one of my utilities that I did not get a reminder notice and I was informed that I opted to go "paperless". I need my "snail mail" back! I am all about going green, but sometimes I just like to open, touch, read and the cost conscious part of me likes to avoid a late charge! As a matter of fact, the utility told me they emailed me my "reminder" but I must have had their url blocked on my spam filter.
This has convinced FisherMears that direct mail has not gone away...the field has actually opened up! We did a little of our own research and found this to be the case with some of our own real people... a client informed us that our message to them was not received because our url was not on their preferred list!
We did some surfing and found statistics that show that in the business to consumer universe there is only 30% contact coverage for email messages! Print direct mail has 100%! This information was posted in response to an excellent article in the Wall Street Journal recently. Email messaging is certainly less expensive, but I am willing to gamble on our skill at creating quality direct mail... the kind that grabs your attention, tugs at your heart, makes you an offer...the ones that do not go directly to the circular file.
And, hey…people take mail seriously. It’s a daily priority. It’s personal and it’s tangible. They can hold it. Feel it. Touch it. Its very nature allows you to use lots of space to communicate your message. And like email, direct mail’s ROI is highly measurable. It makes good sense to keep producing quality direct mail. Incorporate a website on that mail and send the reader to your website. We absolutely love the convenience of online shopping, bill paying, etc...but with so much being thrown at us "paperlessly" ... we need now, more than ever, a "reminder"... something that stands out from the crowd!
We create direct mail that has all of that appeal...it makes you want to read it...the message touches your heart...it stands out from the clutter! Not only do we get attention via the "snail mail"... we have been invited to the "inbox" as well as the mailbox! Use direct mail and choose from many format and paper options to evoke feelings and communicate the high quality of a product or service.
Now that I have all of this extra time another thing I noticed was...I am getting less "snail mail"! As a matter of fact I just complained to one of my utilities that I did not get a reminder notice and I was informed that I opted to go "paperless". I need my "snail mail" back! I am all about going green, but sometimes I just like to open, touch, read and the cost conscious part of me likes to avoid a late charge! As a matter of fact, the utility told me they emailed me my "reminder" but I must have had their url blocked on my spam filter.
This has convinced FisherMears that direct mail has not gone away...the field has actually opened up! We did a little of our own research and found this to be the case with some of our own real people... a client informed us that our message to them was not received because our url was not on their preferred list!
We did some surfing and found statistics that show that in the business to consumer universe there is only 30% contact coverage for email messages! Print direct mail has 100%! This information was posted in response to an excellent article in the Wall Street Journal recently. Email messaging is certainly less expensive, but I am willing to gamble on our skill at creating quality direct mail... the kind that grabs your attention, tugs at your heart, makes you an offer...the ones that do not go directly to the circular file.
And, hey…people take mail seriously. It’s a daily priority. It’s personal and it’s tangible. They can hold it. Feel it. Touch it. Its very nature allows you to use lots of space to communicate your message. And like email, direct mail’s ROI is highly measurable. It makes good sense to keep producing quality direct mail. Incorporate a website on that mail and send the reader to your website. We absolutely love the convenience of online shopping, bill paying, etc...but with so much being thrown at us "paperlessly" ... we need now, more than ever, a "reminder"... something that stands out from the crowd!
We create direct mail that has all of that appeal...it makes you want to read it...the message touches your heart...it stands out from the clutter! Not only do we get attention via the "snail mail"... we have been invited to the "inbox" as well as the mailbox! Use direct mail and choose from many format and paper options to evoke feelings and communicate the high quality of a product or service.
Wednesday, January 6, 2010
January 6th twenty ten
Well, a New Year is upon us! Twenty Ten...it will take me a bit to get used to saying that!
I have made a couple of resolutions, which I always resolve not to do...but anyway...I have finally made the decision to clean out some of the clutter that comes to my email so I can get to the important stuff more quickly.
I am committed to unsubscribing from at least three a day. I mean, do I really need to get an email every time I google "winter boots"? I know it is all about marketing. The World Wide Web has it's eyes on every keystroke we make. I feel like a kid sometimes...the wonder and magic of it all really is impressive.
The internet and your email, as well as all of your other networking capabilities, are important life lines! How they look, what they say, when they arrive, these are all key factors in determining what you do with them. Do you open them? Do you click through? Do you place an order? Do you refer a friend? How often do you receive them? Do you unsubscribe or do you just delete? What do YOU do with them?
We have been very successful in developing the perfect messages for our clients. Our "aim" is results. It needs to be on point, on target and on time! We are in the midst of redesigning...take a look around our new site and let us know what you think!
Stay tuned and keep coming back!
I have made a couple of resolutions, which I always resolve not to do...but anyway...I have finally made the decision to clean out some of the clutter that comes to my email so I can get to the important stuff more quickly.
I am committed to unsubscribing from at least three a day. I mean, do I really need to get an email every time I google "winter boots"? I know it is all about marketing. The World Wide Web has it's eyes on every keystroke we make. I feel like a kid sometimes...the wonder and magic of it all really is impressive.
The internet and your email, as well as all of your other networking capabilities, are important life lines! How they look, what they say, when they arrive, these are all key factors in determining what you do with them. Do you open them? Do you click through? Do you place an order? Do you refer a friend? How often do you receive them? Do you unsubscribe or do you just delete? What do YOU do with them?
We have been very successful in developing the perfect messages for our clients. Our "aim" is results. It needs to be on point, on target and on time! We are in the midst of redesigning...take a look around our new site and let us know what you think!
Stay tuned and keep coming back!
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